Stage 1 BLOG

Clinical data may validate a therapy, but it is the narrative around that data that determines whether the media, investors, and patients pay attention. Biotech companies developing new therapies often focus on clinical data while overlooking the biotech media strategy and narrative needed to communicate their discoveries. In healthcare communications, scientific results alone rarely generate media coverage. […]

On Tuesday night at 9 am EST, you can always find me engrossed in one of my favorite television shows, This Is Us.  In case you haven’t seen this Emmy award-winning series featured on NBC, This Is Us follows the lives and families of two parents and their three children in several different time frames. […]