Stage 1 BLOG

Founders often tell me they’re running a global healthcare or life sciences launch — one message, one narrative, one press plan. A global healthcare media strategy often looks efficient on paper but fails across markets. In practice, it’s usually the reason coverage stalls in at least one key market. What looks like a media problem is almost always a credibility […]

Media Relations in Healthcare Is Now About Credibility, Not Momentum For healthcare, digital health, and AI-enabled care companies, media relations is no longer about momentum. It is about credibility. In today’s healthcare environment, healthcare media relations has shifted decisively from storytelling momentum to proof, credibility, and durability. Over the past several years, media coverage has shifted away from […]

Recently, I was invited by the Michael Smart of Michael Smart PR to speak to one of the smartest group of media relations experts in the industry. Michael, a white male out of Utah (that’s how he described himself) and a renowned, national speaker, called me yesterday and invited me to share my thoughts on […]

On Tuesday night at 9 am EST, you can always find me engrossed in one of my favorite television shows, This Is Us.  In case you haven’t seen this Emmy award-winning series featured on NBC, This Is Us follows the lives and families of two parents and their three children in several different time frames. […]

Three years ago, I decided to become self-employed.  It was what you would call “walking on water” – having faith in Jesus.  Having worked in senior-level positions for billion-dollar companies and world-renowned public relations agencies for 20+ years, I was well equipped to go out and counsel companies on how to set the stage for […]